Revenue strategy for the real world
Most brands leave millions on the table with pricing that evolved organically rather than intentionally. By combining deep analytics with an understanding of customer psychology, we design practical, powerful revenue strategies that create a clear blueprint for your brand’s long-term success.
Our Services
Revenue Diagnostic & Opportunity Assessment
The path to growth starts with a clear understanding of where you are today. A concentrated 4-week analysis to uncover your most immediate and impactful revenue opportunities. We dive deep into your sales data, customer behavior, and current pricing structure to identify areas of untapped potential. We deliver a clear roadmap of quick wins and create a data-driven foundation for long-term strategic initiatives.
Commercial Strategy & Revenue Architecture
We design the blueprint for your long-term revenue growth. This comprehensive program goes beyond simple pricing to structure your offers, optimize your approach to discounting, and design upgrade paths that naturally guide customers toward higher-value relationships. We combine deep analytics and psychology to shape how customers experience your pricing. The result is a durable, scalable commercial architecture built for your unique brand and customers.
Strategy Activation & Capacity Building
Strategy without execution is worthless. We build practical, phased rollout plans, validated through methodical testing, that account for your operational constraints and team bandwidth. This approach ensures your new strategy lands successfully with customers and your team.
More importantly, we equip your team to own the strategy independently through hands-on workshops and knowledge transfer. Our success is measured by how well you can run your revenue strategy without us.
Hi, I’m Ryan
I’m the founder of Protean Partners, a strategic revenue consultancy. Put simply, we help consumer brands unlock millions in revenue growth by redesigning how they structure and price their offerings to increase customer value.
Most engagements follow a three-phase approach: First, a 4-week diagnostic that identifies immediate wins and strategic opportunities. Then, a tailored 4 to 12 week deep dive that builds your long-term revenue architecture. Finally, capacity building so your team can execute independently. Unlike most consultants, our philosophy is "Development, not dependency". Our success is measured by how well you can run the revenue strategy without us.
Most companies leave millions on the table because their pricing evolved organically rather than strategically. If that sounds familiar, let's talk.
What our clients are saying
“Ryan delivered a multimillion dollar EBITDA impact with his quick win recommendations alone. He possesses a rare combination of deep technical expertise and the ability to translate complex pricing concepts into clear, actionable insights. Ryan worked closely with our teams to understand our business objectives, and his hands-on partnership led to strategies that were both theoretically sound and practical. His strategic thinking extended far beyond our original pricing engagement, helping us develop a comprehensive membership strategy that became integral to our business model. I would highly recommend him to any business looking for a pricing and analytics expert who can drive real, lasting change.”
— Gillian Almeida, Vice President of Strategy & Analytics at [solidcore]
Let’s connect
Every successful partnership begins with a good conversation. If you're ready to discuss your brand's revenue potential, I'd love to hear from you. I personally review every message and will get back to you shortly.